How Are Stars Represented In Music Videos

Chapter Five

See Sia's Website Here > SiaMusic.Net

See Tyga's Website Here > TygasWorld.Com

In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars. The term 'star' refers tot he semi-mythological set of meanings constructed around music performers in  order to sell the performer to a large and loyal audience.

Sia

I wanted to talk a bit about Sia Furler. The Australian singer, songwriter and music video director is a special case to look at since she rarely shows her face. In Sia's case she is represented in some of her music videos by 12 year old Maddie Ziegler. The star admits she doesn't like to show her face because she "doesn't want to be famous." therefore she doesn't want to be a star image.

TYGA

A common subject is the one of how women are represented in music videos.

Many reinforce positive representation on women in music videos such as some 

Beyonce etc but looking at Tyga's new music video there is a lot of controversy against how the women is represented. She is a sex idol and looked at as nothing and used solely for her sex appeal.

Katy Perry - Last Friday Night

Chapter Four

I looked at Katy Perry's quirky, original music video. The music video is set like a short film and has its own narrative. It uses scripted dialogue, some ad-lib and the music.

The star image [Katy] plays a character called Kathy Terry. She comes across as a nerdy geek, she is standing up for geeks and uses stereotypes. She is turned into a fun-loving drunk teenager by the co star Rebecca Black. She doesn't take herself too seriously and the video is very fun and is relatable for the audience and the audience can identify with the scenarios. 

Hollywood is being sold. It's middle class white American. It's a Cinderella story.

Lady Gaga Presentation

                                                     Presentation from VonNielsenR

From Lady Gaga's website you can see images of her on every page, these images show that Lady Gaga dresses in eccentric fashion and is quirky. 

The  most recent campaign she has launched is her collaboration with Tony Bennet. She uses different photos and album covers to attract the audience and illustrate the type of music. Her most recent music videos are uploaded to YouTube which are displayed on her website. Most of these are with Tony, a lot of them are already on Tony's YouTube. Tony's fans will also be encouraged to watch Gaga's videos because of this, she is widening her target audience,

Lady Gaga's artwork for her albums is very reflective of her music. They are often self portraits showing her artistic flair. They are also usually singles art work. This shows she is interested in broadening her image.

Like A Girl Campaign

Chapter Three

What is a campaign?

'LIKE A GIRL' CAMPAIGN

Always started a campaign to boost girls self confidence. This works with their product as it's a female product. It also uses the hashtag #LikeAGirl to spread awareness. 

click here V for website campaign.

LIKE A GIRL

Last Years Music Video's

Chapter Two

This is some of last years work.

There are several videos on YouTube 'Hurtwood House Media'

They are usually pop videos.

And an older one- This video got quite a lot of success on YouTube. It has nearly 25,000 views.

A2 Media Studies

Chapter One

I'm ready to start the A2 course which consists on creating, filming and editing a music video. It also looks at the distribution and marketing. 

EXAM BOARD BRIEF

" A promotion package for the release of an album, to include a music promo video, together with two of the following three options.

- A website homepage for the band

-A digipak for the album's release

- A magazine advertisement for the digipak "

Chandelier

GAGA

AS is Over

I'm thrilled to say I've completed my AS Media Studies. I have learnt a phenomenal amount and will continue to use these skills in my final A level year.

I feel my exam went very smoothly and enjoyed every moment of my coursework.

Come on then, 

BRING ON A2 and the sequel to my diary.

This desert island represents my struggles and discoveries throughout AS. The three suns represent each term, each dragon represents each big project within that term, one being the beginning of media AS, the next being my coursework and the third being my AS exam. The first aid kit represents my diabetes and the eggs and hill represent the start of A2 and the big step up.