How Are Stars Represented In Music Videos

Chapter Five

See Sia's Website Here > SiaMusic.Net

See Tyga's Website Here > TygasWorld.Com

In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars. The term 'star' refers tot he semi-mythological set of meanings constructed around music performers in  order to sell the performer to a large and loyal audience.

Sia

I wanted to talk a bit about Sia Furler. The Australian singer, songwriter and music video director is a special case to look at since she rarely shows her face. In Sia's case she is represented in some of her music videos by 12 year old Maddie Ziegler. The star admits she doesn't like to show her face because she "doesn't want to be famous." therefore she doesn't want to be a star image.

TYGA

A common subject is the one of how women are represented in music videos.

Many reinforce positive representation on women in music videos such as some 

Beyonce etc but looking at Tyga's new music video there is a lot of controversy against how the women is represented. She is a sex idol and looked at as nothing and used solely for her sex appeal.