Looking at MJ's 'Scream'

Chapter Ten

I have looked at Michael Jackson's music video for Scream. The video cost 7 million dollars to create and this mostly went into special effects. 

The video shows Michael and Janet in space, away from any harassment and paparazzi. These themes had a big effect on MJ's life. This music video is a dig at the paps because they make him want to Scream.

This is ironic because he is in space, he is able to scream and not let anyone hear him. It is his 'dream' of getting away. The use of cuts, angles and special effects in this video reflect the confusing in MJ's mind and the mess it is. We also see this through his lyrics, he sings about being confused.

Katy Perry - Last Friday Night

Chapter Four

I looked at Katy Perry's quirky, original music video. The music video is set like a short film and has its own narrative. It uses scripted dialogue, some ad-lib and the music.

The star image [Katy] plays a character called Kathy Terry. She comes across as a nerdy geek, she is standing up for geeks and uses stereotypes. She is turned into a fun-loving drunk teenager by the co star Rebecca Black. She doesn't take herself too seriously and the video is very fun and is relatable for the audience and the audience can identify with the scenarios. 

Hollywood is being sold. It's middle class white American. It's a Cinderella story.

Lady Gaga Presentation

                                                     Presentation from VonNielsenR

From Lady Gaga's website you can see images of her on every page, these images show that Lady Gaga dresses in eccentric fashion and is quirky. 

The  most recent campaign she has launched is her collaboration with Tony Bennet. She uses different photos and album covers to attract the audience and illustrate the type of music. Her most recent music videos are uploaded to YouTube which are displayed on her website. Most of these are with Tony, a lot of them are already on Tony's YouTube. Tony's fans will also be encouraged to watch Gaga's videos because of this, she is widening her target audience,

Lady Gaga's artwork for her albums is very reflective of her music. They are often self portraits showing her artistic flair. They are also usually singles art work. This shows she is interested in broadening her image.

Last Years Music Video's

Chapter Two

This is some of last years work.

There are several videos on YouTube 'Hurtwood House Media'

They are usually pop videos.

And an older one- This video got quite a lot of success on YouTube. It has nearly 25,000 views.

A2 Media Studies

Chapter One

I'm ready to start the A2 course which consists on creating, filming and editing a music video. It also looks at the distribution and marketing. 

EXAM BOARD BRIEF

" A promotion package for the release of an album, to include a music promo video, together with two of the following three options.

- A website homepage for the band

-A digipak for the album's release

- A magazine advertisement for the digipak "

Chandelier

GAGA