Script

Charlotte: We are here to present a directors commentary on evaluation task four.We chose the song ‘How you like me now?’ by the heavy. There was already a music video for this song but we decided to make a better one because the original didn’t use many conventions.
The lyrics allowed us to devise and present a clear narrative within the video as well as a performance cut. 


Rebecca: We drew out storyboards and filmed these to create an anamatic. This allowed us too see what our overall video would look like and how long each shot would be. We also cut to the beat and saw which shots worked and which of them didn't. 
To film the animatic we used a Sony NX5 camera and adobe premier pro to edit the clips together. 
To create our music video we used a video camera called the Sony FS100. This is a high quality, unfixed lens camera. We also used a tripod.
We filmed a narrative in a meat locker 


Jamie: I used an iPad as a countdown instead of using a clapper board. This was used later in post production to match the track and the video. 
A sound box present alongside a sound technician. This box also controlled the lighting. The original track was played from the speakers and the band played over it when recording. The lighting was controlled and fit in with the performance. 

Kristina: Limitations of music video form require elaborate and expressive editing. We tried to make the selective and appropriate use of shot transitions, captions and other effects so that meaning is apparent to the viewer. We used the Adobe Premier Pro as well as Adobe After Effects and the fist step was to upload the footage to a mac computer. After reviewing the footage, we created a folder called rushes. Then, distinct folders for the narrative and performance were created and we also selected and named the shots we wanted to use respectively (e.g. close up of the guitar). When the shots were too long and contained some unwanted material, we cropped them using a rasor instrument.


Jamie: We edited the group performance first. It was very important to lip sync the shots to the soundtrack and playback first as well as match-en-action to make the performance to look natural and coherent. Several takes allowed us to choose the best shots to use and this was really helpful because in some places actors did not match the lines. It was important to listen to the song very precisely to reinforce some instrumental sounds, using images (e.g. when the guitar was heard, we put the guitarist on the screen).The investigation of the conventions of the music video allowed us to understand that the music video should start with a wide shot of the group to introduce the whole band first. 

Rebecca: We used a lot of close up shots of the main singer because his face is the main focus of the music campaign and music video should market him and represent his star image. We reviewed the performance cut numerous of times to ensure that it looks natural and coherent, the singer matches lyrics, band is playing the right chords and that there is not repetition (e.g. too many guitarists’ shots)
When the performance cut was finishes, we started to edit narrative. Unlike AS , the editing of the narrative was far more complex, including multiple layers, complex transitions, eye line matching, cross-cutting, parallel editing and else. 

Kristina: For example, to show a silent communication (when there was no speech and the context had to be shown only by body movements and eye contact), we used a meat grinder to process the meat in order to show that if the person don’t follow the instructions given by another man, his mate is going to suffer. To deliver this preferred reading, it was very important to make the right editing decisions (e.g. eye-line matches, depth of field and others have to be done very precisely). After creating small narrative sequences, they were put on the timeline. Then their order had been changed several times to create a desired narrative (this is called a sequental order to create cause and effect). 

Charlotte: Eventually, these narrative sequences were put on the top of the performance. At the end, we also used finishing, colouring and grading tools to complete the overall look of the video. It works by bringing elements together for a final product so that the colour, contrast and saturation are consistent throughout the video. The Fast Colour Corrector options display helped us to adjust the tonality of the video (e.g. we added more whites when the image was a bit too dark).Than we added some brown color to the performance to give it more old- fashioned, bluesy feel as well as a blue tone to the narrative to add more ‘cold’ effect.