Chapter Twelve
Incoherence
The incoherence of the star image ensures that audiences continually strive to 'complete' or 'to make sense of' the image.
Miley Cyrus is a prime example as she changed her star image and approached a new audience.
This is achieved by continued consumption of the star through his or her products.
In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying.
