Lose Your Mind - Music Video Idea

Lose Your Mind

Kodaline

LOSE YOUR MIND

I have decided to look at the track 'Lose Your Mind' by Kodaline as a possibility for my A2 music video. The band are an Irish rock band. There are currently four band members, Steve Garrigan,Vinny May, Jason Boland, Mark Prendergast. The band have had an MTV nomination, a BBC nomination and won an EBBA.

For this idea I have used the concept of folklore and fairytales as inspiration. More closely looking at Alice in wonderland. The song and the music video are already very trippy. It is something a little different for the band. 

This is slightly similar to the concept behind 'Waltz' by Rachel Sermanni. 

The men are very mainstream looking. But also have a bit of irish country flair. Which I think could work well with the concept.

I would like there to be an establishing shot of a large tree in a forest with lots of branches. There will be three or five people sat in the tree. I would like the theme to be very abstract and whimsical. There are cups, saucers, tea-pots etc hanging from the branches. 

The models I plan to use in the music video will be a happy medium of victorian era and very futuristic, Lady Gaga style makeup and hair. I would like two female models and a male model. For the male model's inspiration I would like to use The Mad Hatter. 

For what will happen throughout the music video, I would like a section for the characters to be sat in the tree's minding their own business. The lyrics of the song begin with 'loosen up and lose your mind, you never know what you could find on the other side'

I would then like the line 'A hundred thousand butterflies

Floating in the orange skies above my head.'  to show one of the models inspired by butterflies, e.g.- butterflies in her hair, on her dress. hanging around her. 

I would like a section where the models are painting the white roses red, to reference the red queens act in Alice in Wonderland.

For a later section in the song I would like a birds eye view shot down on the models layer in the grass on their backs in a circle. 

For the ending I would like a different girl to wake up from underneath a tree with a book in her hands, during the lyrics *All of the things that made you feel better

You should write it all down and put it in a letter.
[x2]* 

Again this should reference Alice in Wonderland. As i feel the lyrics and the track very much suit this concept. In a dream like form. Some of the lyrics will be synced with lip-syncing.

Lip Sync Challenge

Chapter Fourteen

1. What did you do to prepare for the lip sync task?

As a class we all decided to wear black, this is because we had seen the set and didn't want to class with the set. We chose to look at a military theme as Taylor is a representative of strong independent women. 

2. What did you do in the studio?

I worked in front and behind the camera. I had to mouth the words as the song was played of a loud speaker system. 

3. What did you learn?

I learnt how to match a soundtrack to lip syncing. I also learnt several different techniques to create a visual on Adobe Premier pro.

4. What did you do in the suite, what steps did you take to cut the video?

In the suite I took lots of advice on how to match the video and sound perfectly so the lip syncing fit the track. This also involved removing the sound from the video clip and just using the backing track with Taylor Swift on it. To use straight cuts I placed lots of sits on top of each other and cut them accordingly to  what suited. 

5. What did you learn about editing music video?

One of most interesting things I discovered when editing the challenge, which I will definitely look out for when producing my final music video is how two shots need to make sense. For instance, If I decided to use a shot of the guitarists upper body and head and then cut to the piano being played showing only the keys, this would not make sense. It would make sense to take the shot of the guitarists head and link it to him or her playing the guitar.

6. Did you make any mistakes on the day, how could you shoot or cut the video more effectively next time?

As this exercise was only practice and fun, I feel a lot of the mistakes we made *eg, not timing the shot correctly* were made to work in the video. When cutting I feel we did it as simply and speedily as possible which would not be too desirable for the final product. 

Incoherence

Chapter Twelve

Incoherence

The incoherence of the star image ensures that audiences continually strive to 'complete' or 'to make sense of' the image.

Miley Cyrus is a prime example as she changed her star image and approached a new audience.

Miley's Change

This is achieved by continued consumption of the star through his or her products.

In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying.