Chapter Eight:
"All that was once directly lived has become a mere representation."
Representation
Aims:
- To explore representation.
- To understand how the media creates and uses representation.
- To understand how representation is reality 're-created'.
It is important to understand if something is mediated.
This
means that they are intentionally composed, lit, written, framed, cropped,
captioned, branded, targeted and censored by their producers, and that they are
entirely artificial versions of the reality we perceive around us.
}Age
}Gender
}Social
class and status
}Ability/Disability
}Ethnicity
}Regional
identity
}Sexuality
Positive And Negative Representations
Some representation can be used to create an effect or feeling, both positive and negative from the media.
There Are Three Types Of Representation
- Stereotype- a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
- Archetype- a very typical example or feature of a certain person or thing.
- Countertype- an opposite type.
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