Record companies stylise their artists to fit the general publics wants and needs. Eg- One direction were put together by Simon Cowell because there was an opening in the market for a cute, charismatic boy-band. One Direction play to the advantage of having five boys from different backgrounds, ethnicities, talents, looks and opinions. The record company have used the technique of 'Something for everyone.'
Paradox One
The star persona must be ordinary and extraordinary.
eg- girl next door vs crazy fashion sense.
Lady Gaga - She has her own problems, she has a life with her fiancee and family but she wears meat dresses.
This is Dyers Star Theory! Stars are CREATED.
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